Our Story

In 2015, Jeremy Peters started buying more sneakers than he needed to and fell down the rabbit hole of sneaker collecting. Fast forward seven years later and Jeremy is a full-fledged sneakerhead with an obsessive adidas collection that continues to grow.

His passion and affinity for sneakers lead him to starting up dead sock, a new sock brand putting the same love back into its products. Sock and apparel design inspired and guided by the color ways and details of beloved pairs.

After launching in 2021 with a first drop inspired by a pair of the 3 stripe classic ZX 8000 (one of Jeremy's all-time favorite models), dead sock is currently planning future drops, exploring more models, brands, and color ways for 2022 and beyond.